Steps To Writing A Great LOI

by Katie Grayson | Nov 23, 2016

When it comes to writing a letter of intent, the process can be overwhelming and confusing on what exactly to include. Don’t worry—we’re here to help.


Your letter of intent has to be a mix of engaging content that is concise.

These 7 steps will help you write a great letter of intent that’ll help you stand out.


  1. Introduction

    1. Make your introduction clear and concise. Write it so that if your reviewer only reads this paragraph, they will understand what you want to do from only this paragraph. Answer the questions, who wants to do what? How much is being requested? Over what period of time? While this seems like a lot to answer, ensuring this paragraph is simple and short is key. You’ll have room to further explain your project and build credibility later on in your letter.


    2. Example: The SD All Foster Nation Association seeks support for developing an innovative center that will offer educational support and career resources to children who have aged out of the SD foster care system. We are requesting $187,000 over a two-year period."


  2. The Why

    1. Your statement of need is your ticket to explain what issue you are addressing. This area will give you space to further explain why you have chosen to respond this issue(s) in the way you have. Explain who benefits from this and tell why it matters and the area in which you will be working to address this issue.


  3. The What & The How

    1. Give an overview of the activities involved in your plans and highlight what makes your approach stand out. Don’t be afraid to give details as this section will be the bulk of your letter.  This is also where you can indicate any planned collaborations with other organizations. Be specific and detailed about roles.

    2. Anticipated Outcomes


  4. Build Credibility

    1. Be ready to prove yourself. Demonstrate that your organization is credible by showing your organization and staff is equipped and prepared to carry out this activity. Give the history and mission of your organization and don’t be afraid to brag a little. Talk about awards and tangible tasks you’ve completed. Tell about what really makes your organization stand out.


  5. Budget

    1. No one likes to try to come up with a budget, but showing where and how you intend to spend your grant it key in a successful LOI. You don’t have to get down to the penny. Just give general descriptions of the project’s funding needs.


  6. Conclusion